That is why expertise in analysis is critical to real fraud detection and prevention in CTV; again not black box detection tech. comScore counts traffic to websites and purchased a fraud detection tech company called MdotLabs in 2014 to add fraud detection capabilities. And comically there’s even a 4th fraud detection company in this group founded by a fraudster to make money on “fraud detection” too, because why not? Beautiful-looking dashboards are what they are paying for and the peace-of-mind that they are paying for fraud detection (note, I didn’t say actual detection of fraud). Just like I’ve said about ad fraud itself, also use some common sense when assessing fraud detection vendors.

Source: Forbes August 14, 2020 18:31 UTC