Established in 2019, IDN was formed as an alliance of 19 local distributors across 18 U.S. states with an aim for the beverage alcohol industry to overcome the downside of distributor consolidation. Overall, we, as an industry, must do a better job to present the consumer with exciting options to best reduce supply with the realization the modern consumer is not one dimensional, but interested in wine, spirits, and beer. Those incentives are referred to in the beverage alcohol business as “programs.” A program includes things like large volume discounts, promotional support, etc. I once worked for a wine distribution company that fit the same description. It was considered one of the best wine distribution companies on the East Coast—it was bought and consolidated into what is now the top U.S. national distributor.

Source: Forbes August 20, 2020 15:00 UTC