Despite having no formal training, she has since launched a global eco-friendly haircare brand. With naturally derived, vegan-friendly formulas harnessing the power of Irish ingredients, We Are Paradoxx is shaking up the beauty industry. Why hair, how did you get started in the hair industry? With over 60 percent of women using more than one hair tool and ever-tightening hand luggage restrictions, I realised that a multi-functional, travel-friendly hair tool could be a game-changer. For example, we just launched a candle with our signature scent that also doubles up as a hair mask and body oil treatment.

Source: Forbes June 07, 2020 21:45 UTC