(685 is the country code for Samoa, though Jawsh has never been there.) As with many production styles, there are sample packs passed around that contain loads of foundational sounds to build songs around. Over the course of this year, Derulo, an early 2010s pop-R&B star, had become something of a TikTok phenomenon, micro-attuned to the app’s trends. Despite the friction, Jawsh was excited to see that a star of Derulo’s stature had glommed on to his composition. “It’s exciting to know that you made the melody, and then now you’re hearing someone sing words instead of the melody itself,” he said.

Source: New York Times September 28, 2020 17:30 UTC