IT took Julie’s Biscuits quite a while to get to where it is today – 35 years in fact. Julie’s has always been known as the biscuit brand with a humble and kind girl, as per its logo. Recalling the humble beginnings of Julie’s, Su Chin Hock, 71, said his goal was simple when he founded the brand in 1984. Her distinctive cheerful and infectious optimism is still core to the brand and has driven its refreshed identity. The refreshed look not only attends to the aesthetic aspect of packaging and brand designs, it also functions to help consumers find Julie’s more easily on shelves.

Source: The Star November 28, 2020 00:45 UTC