On Sunday, his gratitude will be on display in one of the most coveted forms of advertising: a Super Bowl commercial. ADThe 30-second spot, titled “Lucky Dog,” is set to air during the second quarter of Super Bowl LIV on Sunday and tells Scout’s story from diagnosis to recovery as it spotlights the veterinary school at UW-Madison. AD“My original reaction was, ‘No way,’” said Mark Markel, dean of the School of Veterinary Medicine at UW-Madison. “This is very unusual for a company to create a Super Bowl commercial to benefit a school and not to sell its own products,” Markel said. Markel predicted that veterinary schools might reap similar windfalls to UW-Madison as people increasingly value their pets as members of the family.

Source: Washington Post January 28, 2020 20:48 UTC