However, the price of luxury fragrances today has pushed many perfume lovers to seek a more accessible alternative — duplicates. Making iconic perfumes affordableOne of the pioneers in this space is Rizwan, who runs a homegrown perfume brand specialising in in-house dupes of luxury fragrances. For Rizwan, the appeal lies in cutting out the extras that make luxury perfumes so expensive because of its brand markup, storage costs and packaging. Looking ahead, Podder sees the recreated perfume space growing alongside luxury fragrance houses rather than competing with them. “There is space for both recreated perfume brands and luxury houses, as the customer segments are very different,” she added.

Source: The Telegraph January 16, 2026 09:39 UTC