Diamonds have been the core of Anglo American since the modern company was created by Ernest Oppenheimer nearly a century ago. The allure of diamonds has been surpassed by the work-a-place copper – a metal less regarded than more decorative rivals such as platinum, silver and gold. Copper mania has left De Beers and diamonds as an orphan asset in a mining world where metals are the real stars. The challenge for De Beers is how to preserve the rarity and cache of mined diamonds. In contrast to the struggles of diamonds the allure of copper, amid surging global demand, has never been greater.

Source: Daily Mail May 28, 2024 21:37 UTC