Fans claim the deal is so generous they’re actually costing the company money. 'I will be bankrupting this company by Q2 2026,’ one X user joked, as others admitted they’re now eating popcorn far more often than before. The pass - available to AMC Stubs members - was launched in December as part of a broader push to lure customers back into theaters. Despite steep popcorn discounts, AMC is still more profitable than other theater chains - seven of the top 10 highest grossing box offices in the US were AMC locations. The AMC Popcorn Pass is still available for purchase and will be available through December 2026.

Source: Daily Mail March 21, 2026 20:51 UTC