MICE is not a stranger in the Nigeria travel and tourism market because every events in Nigeria has one form of MICE activities, but for the first time in the history of the tourism industry, the word MICE gets prominence as a new signature of bracing up with the global trend to bringing new leverage to hotel business in Nigeria through the introduction of Abuja Jabamah. Jabamah did not only streamline the numerious steps and advantages tourism and travel have in terms of growing an economy and opening myriad of new business directions, but also demystified other components of low hanging fruits in tourism, which the event showcase ‘MICE and Experience’ as the lowest hanging possibility for anyone wishing to succeed in tourism sector. Also the first MICE and hotel show in Abuja honoured MICE personalities, airlines, hotels, states, products and other individual who practical effort have helped to sustain the sector in Nigeria. Again for any hotel to practically break even in this era of competitiveness in the industry, such hotel must key into one or more components of MICE. “Government needs to go beyond what they have in terms of few meetings and conferences through the assistance of the organised private sector.

Source: Nigerian Tribune November 24, 2017 01:07 UTC