The activist sportswear brand XX-XY Athletics saw a year-old ad explode in viewership over Super Bowl weekend, leading to sales tripling compared to a normal weekend for the brand. "I've made a lot of ads in my life, I was the chief marketing officer at Levi's for eight years, I've made Super Bowl ads… but for sure, this one I'm most proud of. "I think that the Super Bowl ads having prestige is sort of a thing of the past," Sey said. "I don't think anybody cares anymore, I think people leave the room and get food, I don't think people tune in for the ads anymore. GET FOX BUSINESS ON THE GO BY CLICKING HERESey criticized the quality of this year's crop of Super Bowl ads in particular.

Source: Fox News February 11, 2026 23:40 UTC