Newsweek’s parent company, which already faces a broad investigation into its finances, is dealing with new accusations that center on allegedly faked website traffic. Newsweek’s parent company, which already faces a broad investigation into its finances, is dealing with new accusations that center on allegedly faked website traffic. They cited concerns over invalid traffic on the publisher’s International Business Times websites. Beginning almost a year ago, DoubleVerify’s fraud lab started spotting patterns of invalid traffic on IBTimes.co.uk, said DoubleVerify Chief Executive Wayne Gattinella, and Matt McLaughlin, its chief operating officer. Mr. McLaughlin said that as of Wednesday morning, DoubleVerify was still observing a similar code across some NMG sites, although it wasn’t clear how often it was being activated.

Source: Wall Street Journal March 07, 2018 22:39 UTC