As obtuse and overwhelming as the ad tech industry is, it also important. Ad tech is the name given to the set of technologies that enable the ads we all see online. First there is the ad server, which manages the ad campaign itself — tracking where ads end up and how they are doing. Finally, publisher ad servers manage the ads on a news site itself. Loading... Loading... Loading... Loading... Loading... Loading...Read more about:

Source: thestar February 13, 2021 12:00 UTC