Television advertising is expected to grow 9%, radio 10%, and print, cinema and outdoor at 5% each, Publicis Groupe-run media agency Zenith forecasted. Photo: Ramesh PathaniaAdvertisement spending in India is expected to grow 8.4% in 2018, led by growth in television ads, Publicis Groupe-run media agency Zenith forecasted. India is one of the few large markets where all traditional media platforms will grow, the report said. Calling India a leading digital market, the report said internet advertising will grow at 20.4% in 2018 and internet will account for 15.4% of total ad spends in the country by 2020. The report predicts that global ad expenditure will grow at 4.1% to hit $578 billion by the end of 2018.

Source: Mint December 03, 2017 18:45 UTC