ToplineGerman sportswear company Adidas plans to sell its underperforming Reebok brand—some 15 years after Adidas acquired the Boston-based brand to help it compete in the American market—as part of a strategic shift focused on strengthening its own position in the global sporting goods market. Adidas announced it will be offloading Reebok. Adidas said it would be reporting Reebok as discontinued operations from the first quarter of 2021. What To Look ForThere are several options for Reebok after Adidas. Further ReadingAdidas plans to sell struggling Reebok brand (Reuters)Adidas is selling Reebok to focus on its own brand (CNN)Reebok missed out on the sportswear boom.

Source: Forbes February 16, 2021 18:11 UTC