Sportswear giant Adidas has unveiled its remodelled Home of Sport concept store in Hong Kong, after successfully opening its Home of Sport in South Korea’s Seoul earlier this year. The four-story, 15,000 square foot store in Tsim Sha Tsui houses an adiClub members’ area, artwork by Hong Kong artists Offgod and Orange Terry, and has the longest Originals Footwear wall in the Adidas retail network. The upper floor is home to the Stella McCartney line, Bra & Tights, running, training and outdoor gear, while the ground floor has a renovated football pitch with shirts from other clubs. Lightweight tops can be found on the second floor, and Adidas Sportswear is located on the third floor, where clients can buy clothing from Y-3 and Adidas Originals. The fourth floor’s AdiClub Hideout serves as an activity space for adiClub members and offers outside camping tent check-in places, camping tables and chairs, a cosy interior area, and a convenient Refreshment Zone for post-workout snacks.

Source: Wall Street Journal September 14, 2023 15:31 UTC