It also said it had banned 250 white supremacist organizations from its core Facebook site and its photo-sharing site, Instagram. The top 100 advertisers on Facebook spent $4.2 billion on ads last year, or roughly 6 percent of the company’s total ad revenue, according to data cited in an investor note from Stifel. More than 70 percent of Facebook’s ad revenue comes from small businesses. Current boycott participants spent well over half a billion dollars advertising on Facebook last year, according to estimates from Pathmatics, an advertising analytics platform. The couple called C.E.O.s at some of Facebook’s biggest ad buyers and implored them to stop their ad purchases, they said.

Source: New York Times June 30, 2020 21:46 UTC