Andria Vidler, president of the Advertising Association (AA), on stage at LEAD, the Advertising Industry Summit, last week announced a new strategic partnership with Times Media to launch ‘The Success Files’. The Success Files will differ from traditional case studies by measuring success through metrics that matter to society at large, such as jobs created, investment secured, export markets conquered, and local communities benefited. There is a specific focus on highlighting business growth success outside London, where the Advertising Pays 25 report found that 60% of the advertising workforce is now based. And today, I am really pleased to announce a strategic media partnership between Times Media and the Advertising Association for The Success Files. The peerless business journalism across The Times, The Sunday Times and Times Radio make them the ideal partner for this project.

Source: The Times February 11, 2026 15:50 UTC