Sir Martin Sorrell set up S4 Capital after his messy departure from WPP in 2018S4 Capital, the advertising group, has raised its profits forecast for the second time in a month thanks to the bounce in the global economy. Sir Martin Sorrell, founder and executive chairman, said that trading had “accelerated strongly” in the first four months of the year as economies reopened and vaccination programme kicked in. SponsoredThe agency, which Sorrell set up after his messy departure from WPP in 2018, is now targeting net revenue growth of 35 per cent this year, having previously forecast a 30 per cent rise. At the start of last month, S4 Capital lifted its revenue growth guidance from 25 per cent. The twin upgrades suggest that companies are pumping up their marketing budgets as consumers prepare to unleash the record savings

Source: The Times June 07, 2021 10:52 UTC