Ford filed the patent in the US in 2016 but it has been made public only nowHi-tech cars can already recognise speed limits and traffic signs. Ford wants them to read advertising boards too. The car giant has filed a patent that will enable passing roadside advertisements to be relayed to a vehicle’s digital dashboard – or infotainment screen – making adverts inescapable for the driver. SponsoredWhile an advertising hoarding is good at providing a big image for an approaching restaurant or shop, it is often bad for the small but important details such as the location or phone number, which is what Ford wants to address. Information from billboards is often completely missed by the driver CHRIS RATCLIFFE/GETTY IMAGES“The driver and/or passenger has a limited amount of time to obtain information from the billboard located near the road as the vehicle approaches and passes the billboard,” Ford says in its patent.

Source: The Times May 17, 2021 11:03 UTC