Consume Art poster based on Apple advertising by the LA artist Hal Hefner in the Shangri La field, ... [+] Glastonbury Festival 2016. The Glastonbury Festival is the largest greenfield festival in the world, and is now attended by around 175,000 people. That’s the question that marketers are grappling with right now as we’re in the third month of lockdown during the global Coronavirus pandemic. While most marketers at the time would have focused on hardware specs (a 90 MHz processor! Rather than run an ad showing that Apple understood that we were facing hard times, Apple promised a dose of quotidian escapism:Honestly, aren’t you looking for the same right now?

Source: Forbes May 11, 2020 15:22 UTC