“If you look at the activities we do in the logistics supply chain, we do everything from transport, warehousing, right through to sales and marketing and demand generation on a product to an end market across Africa,” says Akoojee. Although the hardest hit in Africa was South Africa, Akoojee is happy to report that business was not as bad in East and West Africa. “We have identified Africa as a massive logistics opportunity. And why are we excited about the logistics industry in Africa is due to the lack of infrastructure. “I always look at the glass half full rather than half empty… you can look at this crisis as either a massive setback or an opportunity,” Akoojee says.

Source: The North Africa Journal April 16, 2021 09:56 UTC