As the creator economy in Africa has grown in recent years, enabling talented people to leverage their skills in this digital age, the likelihood of global recession in the near future may unravel the true resilience of the creator economy. The study, commissioned by Selar, claims more than 1 in 4 digital creators have hired someone to collaborate on projects, but for Bloggers and YouTubers, it’s even 1 in 3. Overall, 66.9% of digital creators in Africa hire one staff or more in the first six months of their journey. On the flip side, the report cites one potential long-term effect of the creator economy, which is the displacement of traditional jobs and industries. To that end, some experts argue that the creator economy possesses a particular susceptibility to economic downturns due to its inherent competitiveness and volatility.

Source: The North Africa Journal July 05, 2023 08:27 UTC