In both Asia and India, Rema, CKay and Libianca occupy the top spots as the most streamed Afrobeats artists. And since Ckay's music crossed over to Asia and the Middle East and North Africa (MENA), more Afrobeats artists have started looking towards the Eastern audiences. The track is also the most streamed Afrobeats track according to Spotify data in the Middle East, India and Asia. In the Middle East and North Africa for instance, 11% of streamers are between the age of 35 and 44. With Afrobeats' growing international appeal and artists like Ckay and Rema's unprecedented exploits in the Middle East and Asia, it’s definitely a case of East meets West Africa as Afrobeats continues on its path to global domination.

Source: The North Africa Journal June 13, 2023 15:51 UTC