This trend then created an “engagement gap” since couples get engaged, on average, about 3.25 years after they begin dating, according to Signet’s proprietary data. About 2.8 million couples, on average, get engaged every year in the United States, said Drosos. Last year, the number slipped to 2.5 million. In 2024, Signet expects engagements will reach 2.4 to 2.5 million. Drosos said Signet is able to closely track the yearly engagement cycle because of its customer data platform.

Source: CNN September 17, 2023 12:44 UTC