As social media continues inspiring and spreading the latest viral trends, the logic is simple: content drives conversations and conversations fuel culture. The increasing success of her business, coupled with an expansive social following has made Fisher a trusted influencer in the space. Jennifer Fisher: I think the first thing to realize is that building your own business is a lot of hard work. Jennifer Fisher: I define influence as being myself, and that is what has completely transformed my business. What I’ve realized, especially over the last two years of leveraging social media and developing my voice, being yourself resonates with people.

Source: Forbes April 25, 2017 03:00 UTC