I stepped off the subway and spotted an ad on the station wall for a food delivery service. Maybe you recall another media campaign last fall intended to encourage young people’s participation in the midterm elections. In pursuit of this laudable goal, marketers invoked every negative stereotype of old people — selfish, addled, unconcerned about the future — to scare their juniors into voting. Adweek called it “comically savage.” I’d drop the “comically.”And such jabs constitute mere microaggressions compared to the forms ageism often takes: pervasive employment discrimination, biased health care, media caricatures or invisibility. When internalized by older adults themselves, ageist views can lead to poorer mental and physical health.

Source: International New York Times April 26, 2019 21:56 UTC