ON FEBRUARY 22, 2005, a near-riot broke out on New York’s Lower East Side at the retail release of the Nike “Pigeon” Dunk, an inordinately rare pair of sneakers that still can sell for around $20,000 today. In the subsequent years, the frenzy around hyped-up sneaker launches has hardly dissipated. The mania around sneaker rollouts can be infuriating—collectors frequently lament “taking the L” (losing out) when it comes to coveted shoes. Recently though, a few stores have attempted to channel that rabid energy into something...

Source: Wall Street Journal September 28, 2020 14:46 UTC