Airbnb Wants You to Do More Than Just Book a Home. Customers Aren’t Buying It. - News Summed Up

Airbnb Wants You to Do More Than Just Book a Home. Customers Aren’t Buying It.


In November 2016, Airbnb Inc. featured photographer Martin Cohen in a public presentation touting its newly launched “Experiences” business line, which would let travelers book unusual and offbeat classes, tours and outings with self-proclaimed experts. Mr. Cohen was initially confident that, with Airbnb’s backing, he would have a steady stream of customers for his night-sky photography class. But he says he stopped offering it last year, as bookings fell from a handful a month to an average of one.


Source: Wall Street Journal February 21, 2018 10:30 UTC



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