Photo by Cindy Ord/Getty Images for Vulture FestivalAt Vulture Festival this weekend, Al Franken said what he wanted to. The festival marked the first stop on the book tour for his new memoir, Al Franken, Giant of the Senate. Franken’s irreverent but politically auspicious set was a perfect fit for the fourth year of Vulture Festival, the New York Magazine-backed digital publication’s in-person celebration of all things pop culture. According to sources working for Vulture, ticket sales for the festival hit about 13,000 sold, up from 11,000 last year. From Entertainment Weekly’s expansive PopFest in Los Angeles to Northside Media’s Northside Festival in Brooklyn to FORBES’ own Under 30 summits, live experiences are proving their ability to create both revenue and multiplatform content.

Source: Forbes May 22, 2017 17:37 UTC