The group reported a 3% rise in total sales over the four weeks to Christmas Eve as it notched up a record 57 million transactions. The performance for the month-long run-up marks a slight slowdown on the previous Christmas, when sales lifted 3.4%. Last week, close rival Lidl reported a 10% rise in Christmas sales as it made more than £1.1 billion in turnover over the four weeks leading up to December 24, but the two discounters do not provide same-store comparable sales for the period. Despite this, customers traded up to its premium own-brand range, Specially Selected, which saw sales rise by over 12%. Giles Hurley, chief executive of Aldi UK and Ireland, said: “This Christmas proved once again that a great quality Christmas can still be affordable.

Source: The Herald January 05, 2026 20:16 UTC