It has now acquired the French company Kawarizmi, a programmatic trading desk and ad-tech company specialised in data-driven media buying specialised in data-driven media buying across Europe, Africa, the Middle East, South Asia and global diaspora audiences. Kawarizmi combines algorithmic media buying, creative performance expertise, and cross-market execution capabilities. Through this acquisition, Kawarizmi will strengthen Yassir’s advertising infrastructure, both within the Yassir ecosystem and externally across open web, CTV, and mobile environments. “Advertising and retail media are strategic pillars for Yassir’s next phase of growth. Kawarizmi will continue to operate as a specialised programmatic entity within the Yassir group, reinforcing its presence in EMEA,.

Source: The North Africa Journal March 17, 2026 16:05 UTC