Facilitating that shoppable aim and drive toward the future, is everything from augmented reality to image recognition technology, an artificial intelligence-powered chatbot and more. “[We’re] breaking all the rules and disrupting the fashion industry with new authentic experiences for consumers around the world,” said Tommy Hilfiger. Tommy HilfigerAI-poweredOn Facebook Messenger that shoppable experience is enabled via a chatbot. More than 100,000 messages have been exchanged using the TMY.GRL chatbot since launch, according to the team. Tommy HilfigerThe Snap app has also evolved into a 360-degree offering, meaning users can use image recognition to pull up any of the pieces from the TommyNow show, including men’s, women’s, kids and accessories.

Source: Forbes September 18, 2017 08:15 UTC