Ally Financial and Hasbro collaborated to create an augmented reality Monopoly-branded game in six ... [+] U.S. cities. The board game that people don’t ever seem to get bored of is the star of a new campaign from Ally Financial. Experiences embedded in Ally's mobile Web-based AR Monopoly game unlock real monetary prizes. The AR Monopoly game, which took five months to develop, was created by Ally’s agencies Anomaly and MediaCom along with the Brooklyn-based production house m ss ng p eces. Putting a massive AR game into an outdoor environment isn’t as easy as it might seem while playing Niantic’s Pokemon Go.

Source: Forbes October 25, 2019 21:00 UTC