Alternative cancer clinics’ use of Google listings and reviews to mislead potential patients - News Summed Up

Alternative cancer clinics’ use of Google listings and reviews to mislead potential patients


Clinic representation of expertise and qualificationsGoogle listings of alternative cancer treatment providers rarely declared that the clinic was an alternative clinic versus a conventional primary cancer treatment provider. Full size tableLast, positive reviews commented on the facility quality where they received treatment (n = 62; 6.6% of positive reviews). In contrast to positive reviews, negative reviews primarily came from the family of patients (n = 60), and very few reviews came from patients themselves (n = 17). The most concerning cases included cases where cancer progressed after opting out of conventional care in favor of alternative cancer treatment. Among positive reviews, we found evidence certain Google reviews challenged negative reviews (n = 21).


Source: Washington Post August 06, 2024 19:52 UTC



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