Holiday 2020 will be an extended shopping season starting with Amazon’s Prime Day on October 13th ... [+] and 14th. Last year Amazon Prime Day raked in $6.93 billion worldwide from 124 million U.S. Prime users (up almost 11% from the previous year). For retailers, early shopping means the ability to level out the demand over more days making fulfillment and logistics more efficient. Prime Day 2020 at $9.9 billion will surpass all of the 2019 top sales days from last holiday. Prime Day is projected to be the largest holiday sales event in 2020, sparking a flurry of promotions from other retailers.

Source: Forbes October 11, 2020 12:00 UTC