These are the two biggest online beauty categories for all three retailers in terms of value. In 2022, the e-commerce giant posted its strongest performance in the fourth quarter across all beauty and personal categories. The holidays and its own shopper events like Amazon Prime Day are when it most outperforms many retailers. While the promotional rate increased across other retailers selling beauty and personal care online during Amazon Prime Day, the peak was not as steep as seen with Amazon. In general, Amazon’s promotional incidence was 2-3 percentage points higher before and after the July Amazon Prime Day in 2023 than in 2022.

Source: Forbes October 25, 2023 08:07 UTC