Published Oct 11, 2023 06:06AM ET© Reuters Amazon (AMZN) is testing new 'Buy Again' feature - WSJAMZN +1.81% Add to/Remove from WatchlistAmazon (NASDAQ: ) is reportedly testing a new feature on its app called "Buy Again," which aims to encourage users to make repeat purchases, according to a report in the Wall Street Journal. To encourage repeat orders, Amazon has previously used its Alexa assistant to suggest order options based on customers' order history. The rollout and future refinement of Amazon's "Buy Again" feature are still uncertain. Moreover, the effectiveness of the recommendation tool remains to be seen, as not all items on the site are conducive to repeat purchases. While Amazon does have a "Buy Again" and subscription option on its website, it doesn't always have a prominent placement.

Source: Wall Street Journal October 11, 2023 10:58 UTC