Amazon India sold more than local rival Flipkart for the second consecutive month in August, setting the stage for the festive season, the outcome of which could well determine the future of Indian e-commerce firms. The revival of online retail and Amazon India’s lead over Flipkart sets the stage for the most important festival sales period for Indian e-commerce firms ever. Flipkart had launched low-cost, high-quality Xiaomi and Motorola smartphones in India in 2014, but lost these exclusive partnerships to Amazon India. Flipkart is in advanced talks to sign more exclusive partnerships this month, the people cited in the first instance said. Unlike Amazon, Flipkart has taken a multi-brand approach towards e-commerce with its acquisitions of Myntra and Jabong.

Source: Mint September 11, 2016 18:22 UTC