Like Flipkart, Amazon plans to attract new customers with steep discounts and other offers such as no-cost EMIs (equated monthly instalments), exclusive products from big brands and buyback offers. Since then, millions of customers have signed up for Prime, which has become a key differentiator for Amazon in its fight with Flipkart. Flipkart is looking to widen its lead over Amazon during the festive season sale. The Diwali season clash between Amazon and Flipkart is expected to be as hard fought as last year. The competition between Flipkart and Amazon grew so intense last year that both companies even resorted to a bitter war of words.

Source: Mint September 08, 2017 15:11 UTC