Bake Off attracted the largest audience of 16- to 34-year-old viewers of any TV show last year. Channel 4 paid £75m to poach the biggest show on British TV from the BBC. Advertisers initially balked at signing a big sponsorship deal, not knowing if audiences would follow the new-look show to commercial TV. Amazon’s deal includes sponsorship of the spinoffs Bake Off: An Extra Slice, hosted by Jo Brand, and Bake Off: The Professionals, as well as celebrity and festive specials. The Bake Off deal comes as rival Netflix announced it is to make the first seven series of the show available on its service from Saturday.

Source: The Guardian March 29, 2018 04:52 UTC