GettyAmazon's problem with fake reviews shows no signs of abating, with an investigation by the Which? consumer group revealing a flood of fake five-star reviews for tech products. "Amazon must do more to purge its websites of unreliable and fake reviews if it is to maintain the trust of its millions of customers." By comparison, during 2017-2018, the number of unverified reviews averaged fewer than 300,000 per month, only 75% of which were five-star. The flood of fake reviews appears to have really taken off in late 2017, he says.
Source: Forbes April 16, 2019 10:52 UTC