Mukesh Ambani-led Reliance has inked a deal with veteran Sri Lankan cricketer Muttiah Muralitharan’s company Ceylon Beverage International. Mukesh Ambani-led Reliance Industries is working aggressively to establish its dominance in the massive soft drink market in India. In order to achieve its goal, Mukesh Ambani has launched the decades-old brand Campa Cola in a new avatar. Reliance has inked a deal with veteran Sri Lankan cricketer Muttiah Muralitharan’s company Ceylon Beverage International and as part of the deal Muralitharan’s company will do packing work for Campa Cola in cans. Reliance Consumer had bought Campa Cola from Pure Drinks Group in 2022.

Source: dna May 11, 2023 23:12 UTC