There’s clear financial incentive for brands to undertake these effort: IBM survey data indicates that 69% of environmentally-conscious buyers willingly pay a premium for recycled products. Voluntary action based on consumer sentiment isn’t working.”This call to action ties into one of the three main pillars of America Recycles Day, which encourages brands to create products made with recycled materials. Footwear brand Avre, for example, integrates recycled plastic materials into its shoe manufacturing process to prevent those items from entering landfills and oceans. Salomon is also currently working on its 100% recyclable running shoe: The Index.01. Consumers have to step up and do their part as well—which means accepting that products made from recycled materials often cost more.

Source: Forbes November 15, 2020 15:56 UTC