Ketchup kingpin Kraft Heinz over the past year has debuted at least a dozen new sauce-related products, including “sauce drops" modeled on limited-edition sneaker releases. The deluge has poured chaos on the Maydans, an Illinois family whose refrigerator recently held three kinds of mayonnaise, at least seven barbecue sauces, three horseradishes, three mustards, A-1 steak sauce, cocktail sauce, Filipino kare kare sauce, and an Indian tikka masala sauce. Within days, Kraft Heinz was marketing a limited-edition bottle that rebranded its existing “Kranch" sauce as “Ketchup and Seemingly Ranch." And some fans cried when McDonald’s dropped Hot Mustard sauce from menus nationally, leading it to vanish from some restaurants. His sentiment is shared by some 300 fellow members of a Facebook group called “Bring Back Hot Mustard Sauce McDonald’s."

Source: Wall Street Journal March 05, 2024 05:21 UTC