American Dream waterpark American Dream Ultimate Entertainment Center courtesy World Retail ForumCompanies that have bet on the future of experiential retail have not re-worked their strategies based the on restrictions imposed by the coronavirus. Featured in today’s “On The Frontline” was a robust discussion with Vibhu Norby, CEO and founder of b8ta, and Mark Ghemezian, Co-CEO at American Dream. Located in New Jersey, American Dream will create 20,000 plus jobs when the mall becomes fully operational. "American Dream is a new level of physical and digital experience, more like Disney in that it is primarily an experience center versus a shopping center," said Hodges. Forward thinking brands like American Dream and b8ta are challenging current business models and pioneering the new face of retail.

Source: Forbes June 30, 2020 19:41 UTC