American foodie thinks NZ farmers are sitting on a gold mineSUPPLIED Studio Industries chief executive Mike Lee says NZ sheep and beef farmers have a good grass-fed story to tell. A New York food innovator believes Kiwi sheep and beef farmers are sitting on a grass-fed gold mine. "New Zealand farmers are grass farmers and it's about building that image of turning grass into the protein on your plate. In New York, grass-fed meat fetches a premium and is a selling point on restaurant menus and in bone-broth cafes. Beef + Lamb New Zealand chief executive Sam McIvor said the red meat industry had realised it could be better at promoting the New Zealand red meat story.

Source: Stuff March 06, 2017 00:11 UTC