According to a new survey, more people currently pay for a streaming video service than those who subscribe to traditional pay TV services. Among Generation Z, those aged 14 to 21, only 80% subscribe to internet video services and 57% pay for traditional pay TV. Over all, 43% of all U.S. consumers pay for both traditional pay TV and internet video. On average, consumers who pay for internet video services subscribed to three different streaming services. As long as more and more top talent and critically-acclaimed content heads to streaming, it’s doubtful traditional pay TV can make a comeback.

Source: Forbes March 20, 2019 20:03 UTC