With virtual events now a common thing, launching products on the platform remains very challenging. Albeit a virtual launch, thinking out of the box enabled the ‘Invisible Event’ to provide guests with a full sensorial experience. It is for this very reason that The Manila Times Lifestyle takes its hat off to Carrier Philippines' ingenious virtual launch for its new slogan, "The Science of Indoor Living." Thinking out of the box, they uniquely curated an "Invisible Event" and gave a full sensorial experience of its products, literally returning to a box of pre-delivered surprises that could only be opened as the virtual launch progressed. "The Invisible Science" was the fourth and concluding section where guests used ultraviolet light to reveal a code hidden in plain sight that unlocked a special discount inside their boxes.

Source: Manila Times November 02, 2021 19:25 UTC