Andy Murray launches new 'woke' trainers - made from BEANS and seaweed - in bid to rival Roger Federer's £15bn running shoe business - News Summed Up

Andy Murray launches new 'woke' trainers - made from BEANS and seaweed - in bid to rival Roger Federer's £15bn running shoe business


On Wednesday, the two-time Wimbledon champion was unveiled as a global ambassador for the trainer company, who claim they produce the 'world's cleanest, high performing running shoes'. Murray is grilled on the new venture, with the 38-year-old asked if he is looking to rival former nemesis Roger Federer - who has helped Swiss footwear brand On achieve a market valuation of £15bn. 'It's about my belief in joining a world-class company like hylo, and their ability to make the cleanest, highest-performance running shoes,' Murray says in the video. In comparison, a typical running shoe is closer to 14kg. Murray is joined by Sheffield United striker Patrick Bamford as a high-profile backer of the eco-friendly shoe brand.


Source: Daily Mail April 02, 2026 10:50 UTC



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